Product Marketing Wiki - Sales Enablement

Sales Enablement

Newsletters, Blogs, Guides

Salesforce What Is Sales Enablement? A Complete Guide
Product Marketing Community Blog
- The Product Marketing Community is a destination for b2b marketing leaders to gather, share ideas, and become their organisation's architect of growth, or “Marchitect.” The community hosts talks, events, a private forum, and exclusive research.

Discussions

Sharebird Sales Enablement Threads
How do you measure the success of sales enablement?
How do I measure sales enablement success?
How do you measure ROI of sales enablement?
What sales enablement changes do we need to make as we shift focus from selling to SMB and mid-market to selling to enterprise?
How does Sales Enablement change when you go from selling a product to selling a platform?
What are the best tools for sales enablement?
What strategic value can Product Marketing and Sales Enablement partnership drive?
How do you draw the line between sales enablement that product marketing is responsible for vs. sales ops?

Podcasts

Join Scott Knudson, Head of Sales Enablement at Clozd, and Trenton Romph, Head of Marketing at Clozd, for The Win/Loss Podcast.

The pair discuss how win/ loss analysis can be used by product marketers to achieve their top goals and initiatives relating to key areas.

Listen

Join Marissa Gbenro, Senior Manager of Content Marketing at Highspot, and Jarod Greene, VP of Product and Customer Marketing at Highspot, as they discuss the hot topics surrounding sales enablement.

Listen