Newsletters, Guides and Blogs

• Hotjar Blog

• How to do market research in 4 steps: a lean approach to marketing research by Louis Grenier - Hotjar

• Olivine Marketing - Blog

• PMA - What is Market and Customer Research?

• Brian Rhea - Jobs-to-be-done guide

Templates

• Hubspot - How to Do Market Research: A Guide and Template

• Attest templates including:

  • Jobs to be done (JTBD) template

  • Product research survey template

  • Concept testing survey template

  • Brand perception survey template

  • Market sizing template

  • Brand tracking survey template

  • Market analysis template

  • Customer profiling template

  • Creative testing template

• Aha Customer Research Template

• Qualtrics - Market research templates

  • In this guide, we unpack market research, survey planning best practice and share some of our best templates for brand, customer, product and employee research.

• Product Marketing Hive

Discussions

• Can you share best practices to do impactful market research on a tight budget? - Sharbird

• What's a good strategy to always be talking to customers? It seems so hard to get account teams attention, then get a customers interest, then actually get a call scheduled to for persona, messaging, content, or user research - Sharebird

• How can you influence the immediate product roadmap if the pre-launch customer research revealed to you that the MVP would not add significant value to your customers? - Sharebird

• When do you use market research to inform decisions vs when do you use behavioral data? - Discussions

Podcasts