Newsletters & Blogs

• April Dunford - Obviously Awesome

  • April Dunford is a Positioning expert and CEO of Ambient Strategy, where she helps companies successfully launch new products by shaping the markets they compete in

• Building Momentum by James Doman-Pipe

  • Building Momentum is a free newsletter helping startup founders and marketers accelerate SaaS growth through product marketing. You’ll find product marketing frameworks, actionable insights, and execution tips to drive huge impact in your business – and grow your career too.

• Category Pirates

  • Every other week, we publish a mini-book (5,000-10,000+ words) on the subject of Category Design. This is where you will find Non-Obvious, radically different ideas, and new ways of thinking about how to unlock exponential opportunities in your business and life.

• Customer Focus by Alicia Carney

  • I’ve got tips, tricks, hard lessons, and free frameworks to show you how putting the customer at the centre of everything - from Go-To-Market strategy to product positioning and even measuring commercial performance - is the best way to accelerate long-term growth.

• Inside Olivine

  • Monthly product marketing insights for B2B SaaS. Covering positioning, messaging, product launches, and GTM strategy.

• Brian O’Connor

  • Strategy That Scales - Helping C-suites create strategy to scale their business. Brian’s LinkedIn

• Wynter Weekly

  • A newsletter that teaches you how to win in the era of saturated markets. Get weekly insights on speeding up feedback loops and winning beyond the product.

  • Wynter also has a fantastic range of videos on their youtube channel

• Product Marketing Community Blog

  • The Product Marketing Community is a destination for b2b marketing leaders to gather, share ideas, and become their organization's architect of growth, or “Marchitect.” The community hosts talks, events, a private forum, and exclusive research.

Guides and Books

• Hubspot guide to product marketing (2022)

• PMA - What is market positioning?

• PMA - What is messaging?

• Olivine Positioning Guide

• April Dunford - Obviously Awesome

Articles

• How to position your product by Aha.io

• A 6-step framework to create effective product messaging by Kate Meda at Wynter

• What is product Positioning by Shopify

Templates

• aha.io - Marketing messaging templates

• Product Marketing Hive

• Product Positioning + Messaging Guide Template by Olivine marketing

Discussions

• What are some common Messaging mistakes you see Product Marketers make?

• How do you drive alignment across the exec team on messaging

• How would you recommend Product Marketing Managers improve their messaging skills?

• Are there ways to test our messaging without spending a dollar on external validation?

• How do you approach messaging and positioning when your product isn't the market leader?

• How does Marketing messaging differ from PR/Comms messaging?

• How much bearing does your competition have on your messaging?

• How do you approach messaging and positioning when your product isn't the market leader?

• How do you think about pricing and packaging as it relates to competitive positioning?

• What messaging and persona framework do you use and how much of competitive positioning do you cover in Messaging?

Podcasts