Newsletters and Blogs

• Inside Olivine by Raechel Lambert

  • Monthly product marketing insights for B2B SaaS. Covering positioning, messaging, product launches, and GTM strategy.

• Wynter Weekly

  • A newsletter that teaches you how to win in the era of saturated markets. Get weekly insights on speeding up feedback loops and winning beyond the product.

  • Wynter also has a fantastic range of videos on their youtube channel

• Product Marketing Alliance Newsletter

  • The PMA produce a great newsletter with guest authors covering a range of topics

• Category Pirates

  • Every other week, we publish a mini-book (5,000-10,000+ words) on the subject of Category Design. This is where you will find Non-Obvious, radically different ideas, and new ways of thinking about how to unlock exponential opportunities in your business and life.

• Customer Focus by Alicia Carney

  • I’ve got tips, tricks, hard lessons, and free frameworks to show you how putting the customer at the centre of everything - from Go-To-Market strategy to product positioning and even measuring commercial performance - is the best way to accelerate long-term growth.

• Building Momentum by James Doman-Pipe

  • Building Momentum is a free newsletter helping startup founders and marketers accelerate SaaS growth through product marketing. You’ll find product marketing frameworks, actionable insights, and execution tips to drive huge impact in your business – and grow your career too.

• Scale with Strategy by Brian O'Connor

  • Helping C-suites scale their business strategically

• Product Marketing Community Blog

  • The Product Marketing Community is a destination for b2b marketing leaders to gather, share ideas, and become their organisation's architect of growth, or “Marchitect.” The community hosts talks, events, a private forum, and exclusive research.

• Product Marketing Newsletter by Peter Kortvel

  • A weekly independent email with cherry-picked useful resources (podcast, news, articles, books) Product Marketers shouldn’t miss. Short summaries for busy professionals are included. The goal is to provide product marketing professionals with the fastest and easiest way to keep educating themselves on a regular basis.

Guides

• PMA - What Is A Go-to-Market Strategy?

• What is a Go-to-market Strategy? by Cognism

Books

• Product Marketing Simplified

  • A Customer-Centric Approach to Take a Product to Market

• Product Marketing Debunked

  • The Essential Go-To-Market Guide

• The Launch

  • A Product Marketer’s Guide: 50 key questions & lessons for a successful launch

Templates

• Paddle - How to build a winning go-to-market strategy [including template]

• Product Marketing Hive

Discussions

• What are the steps involved to create a successful go-to-market plan?

• How do you decide on the right amount of detail to share in Go-To-Market materials?

• What is your blueprint for developing a ‘go to market plan’?

• What is the best way to prepare a mock Go-To-Market plan for a product in a very precise and concise way, when asked in an interview?

• What does the Go-to-Market process look like for a global product?

• What are the aspects of operationalizing a Go-To-Market plan that might prove to be most risky?

• How do you use market research to inform priority verticals to go after in your go to market efforts?

• Once you have a go to market strategy in place, how do you "convince" everyone on the marketing team, and get the ball rolling around the strategy you've built?

• How do you successfully engage other teams (Design, Product Management, Engineering) in a Go To Market plan?

Podcasts

Courses

• Moonshot

  • Go-to-market strategy is critical for sustainable business growth. But theory means nothing if it’s not delivering value to you and your business. WTF is GTM is for marketers aspiring to build their product marketing foundations for career development and business growth.

• Pragmatic Institute

  • The PI have a number of courses around go-to-market, pricing, research + more

• Product Marketing Alliance

  • The PMA offer a range of courses covering research, storytelling, pricing, go-to-market plus much more.